Born on October 27, 2002, in Arakkonam, Tamil Nadu, as Pemmasani Santhosh Kumar Ethiraj, I started my journey in a small village named Esalapuram, located in Arakkonam Taluk. Growing up in a village has deeply shaped my identity and aspirations. My roots are here, and this village holds a special place in my heart. It’s a place I envision transforming—not only by building my own house but by establishing infrastructure that benefits the whole community, from Farming, factories that create jobs to welfare programs, sports clubs, and community development initiatives.

As I aim to become an entrepreneur, my vision centres on empowering Esalapuram and other rural areas. Although my journey took me to Chennai—a city I cherish and where I grew up through my school and college years—I remain committed to bringing change to my village. Chennai has given me incredible opportunities, especially in technology and innovation, and has been a nurturing ground for my entrepreneurial spirit. I completed my schooling at RMK Matric Higher Secondary School and pursued a Bachelor’s degree in Technology with a specialization in Artificial Intelligence and Data Science at Rajalakshmi Institute of Technology.

In college, I met my co-founder, a classmate who shares my vision, and together we established Spinacle, a technology startup initially focused on healthcare solutions. My goal with Spinacle is not only to succeed in the tech industry but also to leverage this success to invest in other ventures across various sectors. Currently, I’m working on building Spinacle as a strong, innovative brand, with plans to expand and fund other projects I’ve envisioned.

My ambition is to create generational wealth and make a meaningful impact across sectors, with rural development at the heart of it all. I firmly believe in the untapped potential of rural areas, and I aim to contribute to creating a self-sustained, thriving ecosystem within these communities. My ultimate goal is to scale these efforts beyond my village and drive rural transformation on a larger scale.

Throughout this journey, I am grateful for the support of my family and friends, who have been instrumental in shaping who I am today. As I look toward the future, I’m driven by a sense of purpose and commitment to make a difference, not just for myself but for the generations that follow. This is my vision—a life devoted to impactful entrepreneurship rooted in my heritage, with aspirations to uplift and empower rural India.